5/22/2023

With increasing environmental awareness, people are becoming more conscious of fighting against pollution. However, this movement is still relatively small. The threat of leather pollution to human health has had a long history and still remains rampant. The first laboratory-grown leather product being introduced to the market is a significant step forward, similar to any truly disruptive innovation, the industry needs time to fully embrace it. Nonetheless, the demand signal is strong and this demand will decrease.@Vegan Leather ...

In recent years, we have seen luxury fashion brands gradually shift towards using vegan leather. For example, New York-based design brand Mansur Gavriel's most popular product is the Brandy bucket bag, which has been a hit in the fashion world for years and has launched numerous styles with vegan leather shoes and clothing. Moreover, Amsterdam-based accessories brand Wandler has many beautiful eco-friendly dyed bags. Although this only improves one step in the heavily polluting process, at least it is a step in the right direction towards a more ecological conscious production.

As environmental issues receive increasing attention, any material that causes minimal environmental impact and is truly beneficial to the Earth has enormous potential. Herrema said, "Our goal is to shift the paradigm of the industry, making fashion gradually become a truly beneficial force for the environment." In the future, will we all really wear lab-grown leather jackets? Given the sustainability characteristics of laboratory-grown leather and its extreme similarity to traditional leather, it is highly possible in the future.